Having lost a family member and a close business friend to breast cancer im's Founder Irene Michael believes wholeheartedly in supporting such a worthy cause, "We've customized lingerie with pink ribbons for each window of my im boutiques in Sydney, Melbourne, Gold Coast and Wellington New Zealand to draw attention to this month and hopefully stop people in their busy schedules for a moment, to think about the people involved whether they be family members of those with the cancer or the women themselves".

For further information or to make a donation please visit the National Breast Cancer Foundation's website www.nbcf.org.au