In 1946, the French brand Lou was created from a love story between the owner and the designer named, Lou. Together the Lou label was born with the dream of providing beautiful as well as practical corsetry for the public.

Today Lou continues this tradition specialising in B, C, D and E cup fittings with sizes from 8 - 16. Half cups, push-ups, strapless and full cup bras appear as staples in the collections with additional g-strings, g-string/culottes, bikinis, full briefs, French knickers, camisoles, chemises, suspender belts and bodysuits.

Lou is included into the small number of firms that form "aristocracy" of French lingerie "haute de gamme".
Limited collection.